Why the Pink Flamingo?

Over the years, we've learned the best way to make your farmland more profitable is to keep up with the latest in agricultural techniques and farming methods.

And the farming business has undergone enormous changes since Dad started our home farm in the last century ... including the use of the internet and other methods of communication to let people know who we are and what we do for you as a landowner.

Which brings us to the Pink Flamingo ...

There are a lot of people trying to get your attention these days. So, over the last few years, we've been wracking our brains trying to think of a way to help our communications stand out from the crowd.

We knew we needed to update our farm logo ... the image that helps people think of us when they think of a leased farmalnd cropping operation.

With the the help of Monsanto, we were able to work with Monsanto branding specialist, Donna Heckler.

We didn't realize there was anyone called a "Branding Specialist". But Donna's even written a book about branding products!

Donna met with us (Randy, Jackson, Tim) and two trusted advisors, for a day to discover who we are and how we could differentiate ourselves from our competition. That process was a lot harder than we ever imagined!

It took about three hours to discover that who we are and how we are different didn't really have to do with farming. It's really about how we approach our relationships with landowners, vendors and suppliers.

You see, our core value isn't business oriented. It's very personal in nature.

And, from talking to us about how we do things, Donna found the one core idea that best defines Saratoga Partnership. In fact, she could describe it with one word ... (Next page please »»»)