Why the Pink Flamingo? (page 2)

(continued from previous page ...)

... FUN!

You see, we enjoy our relationships with the people we do business with. And they enjoy their interactions with us.

In fact, many of our relationships started as business transactions (renting land, buying equipment or supplies, selling produce) and have evolved over the years into close and enjoyable personal friendships.

If "fun" is our core value, how do we design a logo that represents an idea like "fun"?

We worked with a graphic designer to come up with various ideas for fun. Everything from sunsets to tractors to corn were considered.

Finally, a flamingo was introduced as representing fun. Corn plants were added to symbolize what we grow.

We think the final version helps Saratoga Partnership stand out in a crowded field of competitors. And it tells you our core value is to have FUN in our business relationships with you, our landowners.

You'll be seeing our pink flamingo on everything we use to communicate with you ... our business cards ... our new web site ... even on the machinery!

So be on the lookout for a pink flamingo in a freshly planted field of corn near you!

Tim, Randy and Jackson
Saratoga Partnership
Lime Springs, Iowa
April 2011